With the start of a New Year it is time to reflect back and review the successes of 2014 in order to plan forward in 2015. The addition of a new agent and continued success of our seasoned agents has increased production while maintaining, if not exceeding, our customer/client services.
The graphs below give a good snapshot of the current rental market on Martha’s Vineyard. It is exciting to see that the overall bookings in 2014 were up 18% from 2013.
2014 Sandpiper Rentals Report
Length of stay has been a point of interest so we decided to start tracking these numbers and present the following pie chart with the percentages of those bookings for 2014.
The high end market has been stronger over the last few years . They tend to book fairly consistently throughout the year with the exception of June, July and December seeing decreases. Many factors can be attributed to this trend. Most importantly, there is high demand for the high end house and we have been seeing a growing inventory. These numbers are based on a rental rate of $8000/wk and higher and occupancy in July and August.
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